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Want to Make Viral Videos? Look to Twitter TV Ratings.

- VIP Contributor
Serial entrepreneur, mentor, advisor and co-founder of YoungEntrepreneur.com
min read
Opinions expressed by Entrepreneur contributors are their own.

Ratings firm Nielsen this week introduced a new ratings tool dubbed Twitter TV Ratings. The new metric offers to gauge audiences' attitudes toward TV programming -- no matter where/how they watch. With second-screen viewing of traditional and non-traditional TV programming becoming increasingly popular, the ratings system offers a potentially more accurate test of a show’s popularity. Social media has so far befuddled advertisers. Twitter TV Ratings may be a good first step in analyzing engagement on a massive scale.

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