SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Entrepreneur Staff
Director of the Entrepreneur Partner Studio
min read

Big search engines like Google and Microsoft's Bing are constantly making changes in order to deliver the best search results to their users. So when it comes to optimizing your site for search, some tactics can improve your site's rankings while others can actually hurt them.

Online marketing expert John Rampton outlines several search engine optimization (SEO) mistakes in his article "SEO Strategies That Can Hurt Your Website Rankings." In this video he talks about one more: publishing duplicate content. This can be especially harmful especially now that Google is cracking down on sites that have what it deems to be low-quality content.

"It can be just the tagline of your business repeated 50 times on your website or an About Us section that's copied from one website to another site to 50 others," Rampton says. "You really need to write unique content."

Related: 

SEO Strategies That Can Hurt Your Website Rankings

Pinterest 101: Marketing Tips From Whole Foods

The Most Telling Sign That You Might Be an Entrepreneur

Need to Raise Money for Your Startup? This Book Might Be For You.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.