Is PPC or SEO Better for Driving Traffic to Your Website?

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
Director of the Entrepreneur Partner Studio
min read

Build it and they will come, right? Anyone who owns a website knows that's rarely the case. When it comes to driving traffic to your website there are at least two big options: pay-per-click advertising (PPC) and search engine optimization (SEO).

For the uninitiated, PPC refers to paying for traffic via advertising programs like Google Adwords. Programs like these enable you to display ads in search results within the sponsored results sections. SEO, on the other hand, refers to specific actions you take within your own site to naturally increase your visibility and ranking in search results.

But which is best for you site? Or should you be doing both?

In this short video, we chat with Rand Fishkin, founder of Seattle-based online marketing and SEO firm Moz. He discusses the positives and the negatives behind both strategies.

Related

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

SEO for Business Explained: A Conversation With Rand Fishkin

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur