National Small Business Week

Why This Startup Opens Its Doors to Total Strangers for a Weekly Coffee Date

Former Staff Writer
3 min read

The journey from far-flung vision to lucrative reality can be a lonely one. Sometimes, entrepreneurs can feel like they’re up against the world. 

To ease this isolation, every Wednesday morning, Washington, D.C.-based marketing firm Sisarina opens its doors to the local business community for a ‘Cup of Inspiration.’ Anybody is invited to have coffee and a bagel, to network, ask questions and -- ideally -- leave with enough motivation to push through the rest of the week.

The benefits are numerous, says Melanie Spring, Sisarina’s founder. Beyond serving as a business development tool, Cup of Inspiration keeps employees on their toes. If they’re asked for marketing advice or company information, Spring explains, staffers must have a solid grasp on “all the pieces and facets of the whole company.”

Overall, the sessions connect the company to the community at large, encouraging employees and potential clients alike “to expand their worlds,” Spring says. Hear her discuss the unique program in greater detail in this short video. 

Related: 

5 Secrets to Creating an Impactful Brand

Naming Your Business? Read this First.

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.