Make Your Company's Name Unforgettable

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
5 min read

Perception can be everything when getting the word out about a new company -- starting with the name. 

If you have the resources available, you might consider enlisting the advice of a branding expert. Otherwise, come up with a name that reflects what you want your business to achieve. Make sure to avoid any trademark issues. Coining a word or phrase can protect you from that, but it doesn't work for everyone.

Related: How to Name Your Business

The name you come up with should encapsulate your company's values, so stay away from anything confusing, too long or signifiers that limit you to a specific region or demographic. You also should pick a name that will attract the kind of customers you are interested in, so leave the inside jokes behind.

Another important element is design. Think about what the name you decide on will look like on a business card or in an advertising campaign. Your name is integral to your identity as a company, so choose one with staying power. 

For more important tips on choosing a great business name, check out the video above.

Related: 3 Tips for Naming Your Business in the Modern, Mobile World

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur