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To Engage Followers, Remember This One Simple Social Media Tip

Opinions expressed by Entrepreneur contributors are their own.

Social media has the potential to grow small businesses in ways that would have been unthinkable just 10 years ago. But only for those who realize it’s a dialogue, not a monologue.

Too many companies disseminate content without an ear to how the community is responding, says Melanie Spring -- founder of the Washington, D.C.-based marketing firm Sisarina. “In reality, it needs to be a conversation,” she says.

For this reason, Sisarina introduced a TweetUp event series in D.C. where local business people could connect in real life with their social media contacts. Events like these stress to attendees how digital platforms promote human-to-human interaction.

Learn more from Spring in this short video about how business owners can change their approach to Facebook and Twitter to spawn authentic engagement.

Related: What Truly Authentic Companies Know

Related: Tweet Naked (Book)