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Staff Writer. Covers leadership, media, technology and culture.
5 min read

When you're launching a new venture you want to be recognized -- but before you pour resources into PR or connect with bloggers and reporters, keep these three points in mind.

1. Provide a unique story. What makes your company exceptional? What sets you apart from the pack? Who are your founders and investors, what point of view do they bring to the table?  When explaining who you are, focus on the personal and steer clear of tired out buzzwords and phrases like "disruption" or being the Uber or Amazon of your given industry. 

Related: Dear Entrepreneur, You're Telling the Wrong Story

2. Have a track record. Just launching a company isn't enough to warrant a story.  Facts, figures and measurable results are the things that journalists look for when covering a new venture.

3. Make sure you're prepared. Can you provide necessary customer service and ramp up production in the event you get new business from the media attention?  Can your server handle more traffic?  Make sure you have all your ducks lined up, before you reach out to publications and journalists.

For more advice from THINQACTION's Antonio Neves, check out the video above.  

Related: Starting Up, With the Sharks or Without Them

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