Russell Simmons doesn’t seem to sit still. The mogul long ago made his mark in business and entertainment, but new projects abound, including his latest line for urban millennials at Macy’s and an expansion of his artist-discovery platform All Def Digital.
Says Simmons, sitting still is actually part of his secret and that meditation is key to staying connected with his creative spirit. It’s a tactic he learned long ago, borrowed from legendary rappers like Jay-Z and Chuck D. “No matter how crazy things were getting in the studio around them, those guys were able to shut out the distractions,” he recalls.
In this clip, Def Jam’s co-founder reveals more about how he taps into his own creativity, and how you can unleash your next best innovation.