Do Whatever It Takes: Build a Brand on Action

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Director of the Entrepreneur Partner Studio
4 min read

Some business owners think that if they have a product or service then, like magic, customers will come and they'll be a success. But real entrepreneurs just don't sit around or rely solely on advertising to build a brand. A fundamental quality of successful entrepreneurs is the mindset and willingness to do whatever it takes to build a company that makes money and changes the world.

"You gotta be willing to do whatever it takes -- regardless of your product, the competition ... the economic conditions or whatever," says sales expert Grant Cardone.

Its that mindset and drive that pushes a passionate entrepreneur to build something better and make it successful. Doing whatever it takes helps build a brand based on action -- a brand that's recognized for what it does, not what it might say in some marketing or advertising campaign.

To Cardone, rapper and entrepreneur Jay Z is an example of someone who gets the "whatever it takes" mentality. "He grew up extremely poor," Cardone explains. "In an interview he talked about, 'when I grew up, we didn't talk about being poor, we talked about doing whatever it took to get rich.'"

For more of Cardone's thoughts on "whatever it takes," watch the short clip above.

Related: Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur