Some business owners think that if they have a product or service then, like magic, customers will come and they'll be a success. But real entrepreneurs just don't sit around or rely solely on advertising to build a brand. A fundamental quality of successful entrepreneurs is the mindset and willingness to do whatever it takes to build a company that makes money and changes the world.
"You gotta be willing to do whatever it takes -- regardless of your product, the competition ... the economic conditions or whatever," says sales expert Grant Cardone.
Its that mindset and drive that pushes a passionate entrepreneur to build something better and make it successful. Doing whatever it takes helps build a brand based on action -- a brand that's recognized for what it does, not what it might say in some marketing or advertising campaign.
To Cardone, rapper and entrepreneur Jay Z is an example of someone who gets the "whatever it takes" mentality. "He grew up extremely poor," Cardone explains. "In an interview he talked about, 'when I grew up, we didn't talk about being poor, we talked about doing whatever it took to get rich.'"
For more of Cardone's thoughts on "whatever it takes," watch the short clip above.