The Recipe For Great Crowdfunding Success

Successful crowdfunding campaigns maximize everything from personality to product but can easily be derailed. One factor to avoid, says Asheesh Advani, CEO of Covestor, is being overly ambitious. He says setting too high of a goal could waste your social capital if you don’t succeed, but be incredibly discouraging. For more tips from Entrepreneur’s Ready to Launch event this past September, watch this short video.

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