In Branding, Play the Long Game

Thanks to tools like social media, almost anyone can create a brand overnight. This creates noise for potential customers and existing businesses, and can distract companies from their real focus. In a recent Google Hangout, Entrepreneur.com’s editorial director Ray Hennessey talked with branding expert Karen Leland and Brad Smith, EVP of customer experience at Sage North America, about the importance of building something that lasts. Listen to their tips in this short video. 

Related: To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

 

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