Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Assistant Editor, Contributed Content
4 min read
Opinions expressed by Entrepreneur contributors are their own.

To protect a brand, everyone in your company must understand what your brand represents, what it doesn't and the experience it’s delivering. In this Google Hangout, branding expert Karen Leland and customer service expert Brad Smith explain how staff education can lead to positive brand experiences for customers. Hear more in this short video.

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