Why Brand Ambassadors Are Earned, Not Hired

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Not all attention from customers is positive attention for your brand. Companies that listen to their customers and their needs can provide a more positive experience and foster brand ambassadors who can’t help but sing your praises. Learn more about establishing credibility in your market in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.   

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Edition: September 2017

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