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Marketing

Why Brand Ambassadors Are Earned, Not Hired

Assistant Editor, Contributed Content
5 min read
Opinions expressed by Entrepreneur contributors are their own.

Not all attention from customers is positive attention for your brand. Companies that listen to their customers and their needs can provide a more positive experience and foster brand ambassadors who can’t help but sing your praises. Learn more about establishing credibility in your market in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.   

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