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To Manage Your Brand, Understand Your Brand

Whether you manage your brand yourself or hire an expert, make sure that everyone telling your story can articulate your message and your value. Learn what’s involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.   

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A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
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