Branding

To Manage Your Brand, Understand Your Brand

Assistant Editor, Contributed Content
5 min read
Opinions expressed by Entrepreneur contributors are their own.

Whether you manage your brand yourself or hire an expert, make sure that everyone telling your story can articulate your message and your value. Learn what’s involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.   

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As a Founder, You Must Also Be the Face of Your Company