Marketing Bootcamp

To Manage Your Brand, Understand Your Brand

Whether you manage your brand yourself or hire an expert, make sure that everyone telling your story can articulate your message and your value. Learn what’s involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.   

Related:

In Branding, Play the Long Game

What’s Missing From Your Facebook Ad Strategy

7 Ways to Know You’re Sending Marketing Emails to People Who Might Read Them


 
Edition: December 2016

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