Many entrepreneurs hope that their businesses will become common brand names, like Kleenex or Band-Aid. Yet while a company brand -- a logo, a tagline and a set of values that the company stands for -- is a well-known necessity, it has become increasingly common for business owners to be concerned with their personal brands and how those brands impact their businesses. Steve Jobs, for example, had a personal brand that was almost synonymous with Apple. Yet when you’re focusing on building a company, is it necessary to devote time and resources to your brand as an individual?
Experts have given mixed answers to the question -- and entrepreneurs are no different. Brittany Hodak, co-founder of entertainment company ZinePak, recently spoke with three founders featured in the Empact Showcase, an annual event held this year at the United Nations that celebrates young founders. These three entrepreneurs were also featured in Entrepreneur's "30 Startups to Watch" list this year.
In a roundtable discussion, the group shared their thoughts on what a personal brand is for, how to create one and if having one is even necessary. or not. Watch this short video to learn how Jesse Lear of V.I.P. Waste Services, Jonathon Nostrant of ivee and Grace Ng of Javelin handle bringing their businesses publicity with or without a brand of their own.