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Leveraging habit is key to a business’ long-term success. Educator, entrepreneur and author Nir Eyal recently gave a keynote speech at AlleyNYC about the key principles behind products that keep consumers coming back. “About 40 percent of what you do everyday, day in and day out, whether you like it or not, is done purely out of habit,” he said.
Learn why more companies are recognizing the power of habit in product design in this short video. For more insights, check back next week as we reveal other tips and strategies from this special presentation.
Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.