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Leverage Emotion to Design a Product They Can't Live Without

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Entrepreneurs don’t always understand the role emotions play in creating products consumers can't live without. Nir Eyal, author of the book Hooked: How to Build Habit Forming Products explains the importance of these connections in a keynote speech at AlleyNYC, a co-working space. Learn more about emotional triggers and how you can maximize them in this short video.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.


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Edition: November 2016

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