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Innovation

Leverage Emotion to Design a Product They Can't Live Without

Assistant Editor, Contributed Content
7 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs don’t always understand the role emotions play in creating products consumers can't live without. Nir Eyal, author of the book Hooked: How to Build Habit Forming Products explains the importance of these connections in a keynote speech at AlleyNYC, a co-working space. Learn more about emotional triggers and how you can maximize them in this short video.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.

Related:

Want to be Successful? Become Someone's Daily Habit.

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This Accidental Entrepreneur Founded His Business by Researching a Personal Problem