Leverage Emotion to Design a Product They Can't Live Without
Entrepreneurs don’t always understand the role emotions play in creating products consumers can't live without. Nir Eyal, author of the book Hooked: How to Build Habit Forming Products explains the importance of these connections in a keynote speech at AlleyNYC, a co-working space. Learn more about emotional triggers and how you can maximize them in this short video.
Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.