Innovation

Learn the Formula to Make Customers Take Action

Assistant Editor, Contributed Content
7 min read
Opinions expressed by Entrepreneur contributors are their own.

The secret to making a customer take action is understanding a special formula that maximizes customer motivation, ability and behavioral triggers. In a recent keynote speech at AlleyNYC, the author of the book Hooked: How to Build Habit Forming Products Nir Eyal explained the factors that cause a customer to take an action, whether that’s scrolling down on Pinterest or hitting “play’ on a YouTube video. Watch this short video to understand more.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.

Related:

Want to be Successful? Become Someone's Daily Habit.

Leverage Emotion to Design a Product They Can't Live Without

Steps to Knowing What Your Customers Want Better Than They Do

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.