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Learn the Formula to Make Customers Take Action

The secret to making a customer take action is understanding a special formula that maximizes customer motivation, ability and behavioral triggers. In a recent keynote speech at AlleyNYC, the author of the book Hooked: How to Build Habit Forming Products Nir Eyal explained the factors that cause a customer to take an action, whether that’s scrolling down on Pinterest or hitting “play’ on a YouTube video. Watch this short video to understand more.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.

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