Innovation

Learn the Formula to Make Customers Take Action

Assistant Editor, Contributed Content
7 min read
Opinions expressed by Entrepreneur contributors are their own.

The secret to making a customer take action is understanding a special formula that maximizes customer motivation, ability and behavioral triggers. In a recent keynote speech at AlleyNYC, the author of the book Hooked: How to Build Habit Forming Products Nir Eyal explained the factors that cause a customer to take an action, whether that’s scrolling down on Pinterest or hitting “play’ on a YouTube video. Watch this short video to understand more.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.

Related:

Want to be Successful? Become Someone's Daily Habit.

Leverage Emotion to Design a Product They Can't Live Without

Steps to Knowing What Your Customers Want Better Than They Do

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