Innovation

Know These 3 Reward Types to Scratch a Customer's Itch

Assistant Editor, Contributed Content
6 min read
Opinions expressed by Entrepreneur contributors are their own.

The desire for rewards is primal, something that author, entrepreneur and educator Nir Eyal explained in a recent keynote speech at AlleyNYC. Just as pigeons in an experiment will peck at a disc to see if a food pellet will appear, people will pull slot machine levers or scroll through Twitter feeds. Find out how satisfying desires to hunt or for social recognition can increase focus and engagement to create a habit-forming product in this short video.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.

Related:

Want to be Successful? Become Someone's Daily Habit.

Leverage Emotion to Design a Product They Can't Live Without

Learn the Formula to Make Customers Take Action

Steps to Knowing What Your Customers Want Better Than They Do

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Strikeforce: Inside Silicon Valley's Most Unusual Apprenticeship