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Know These 3 Reward Types to Scratch a Customer's Itch

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The desire for rewards is primal, something that author, entrepreneur and educator Nir Eyal explained in a recent keynote speech at AlleyNYC. Just as pigeons in an experiment will peck at a disc to see if a food pellet will appear, people will pull slot machine levers or scroll through Twitter feeds. Find out how satisfying desires to hunt or for social recognition can increase focus and engagement to create a habit-forming product in this short video.

Editor's Note: Entrepreneur Media is an investor and partner with AlleyNYC, a coworking space in New York City.


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Edition: November 2016

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