My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


What Your Great Idea Is Missing

Entrepreneur Staff
6 min read

Some of the greatest innovations are hardly new. Take luggage wheels, for example, suggests Jeanne M. Liedtka, a professor of Business Administration at the University of Virginia. “How long has luggage been around? How long have wheels been around? How much value was unleashed when you put those two things that had been around forever and put them together?” Truly revelatory ideas can combine solutions we take for granted and create something wholly new. In this innovation panel, learn why you shouldn’t confuse originality with value creation and why you should always look to other industries for ideas that can improve yours.  

Related: Is Your Idea Really Terrible? What to Know.


More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur