Why Originality Is Overrated

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Originality is great. But in the business world, it’s still no substitute for efficiency and momentum. In this google hangout, our panel of innovation experts explain why sometimes a ground-breaking idea can be the smallest part of a company’s success. According to the panelists, companies such as Grubhub and Groupon started small and tested their concept and business and gave themselves the room to recognize where their opportunity could come from. Watch this short video to learn more with insights from Jeanne M. Liedtka, a professor of Business Administration at the University of Virginia, Greg Grove, an attorney at Chicago’s Much Shelist and Jonathan Axelrod, managing director at Entrepreneurs Roundtable Accelerator.

Related: Is Your Idea Really Terrible? What to Know.

Edition: November 2016

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