How to Highlight Your Product's Most Compelling Characteristics

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Your business plan's product description section is where you build a convincing case for your product or service -- so be clear and engaging. Trade overblown advertising copy for a clear outline of your product's cost, features, distribution, target market, competition and production concerns.  

In this quick video, we outline some rules for sprucing up your product description pages. For more guidance, and a glimpse at the special Product Description Worksheet we include in Entrepreneur Press' Write Your Business Plan, watch now. 

Related: How to Excite Readers With Your Business Plan's Product Section. (Yes, Seriously.)

Edition: December 2016

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