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Social Media > YouTube

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Blogilates is a YouTube fitness powerhouse. What began with a simple video for her pilates students has grown into a channel with more than 2 million subscribers and an e-commerce platform that founder Cassey Ho says drives nearly 70% of the revenue for this multi-million dollar brand. She says being open to her followers' needs has been key to developing these channels quickly. Watch this short video to learn more about how listening to her audience has helped her build her business.

Related: The 4 Pillars of Stellar Video Marketing