The Big Risk that Built the Blogilates Brand

Entrepreneur Staff

Long before founding Blogilates, the fitness platform with more than 2 million YouTube subscribers, Cassey Ho was a girl working in a job she didn’t enjoy. When her side hustle -- designing yoga bags -- started to get national attention, she quit that job and created a plan to sell the bags and improve the pilates skills she’d need to build the brand she has today. Learn more about what made that plan work in this short video.  

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