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Collaboration

Why This Fitness Star Thinks Differently About Partnerships

Entrepreneur Staff
3 min read

Wary about partnerships? So was Cassey Ho, the founder of fitness platform Blogilates. She had all the common concerns, including profit shares. But she realized that in some cases, vendors don’t have the same vested interest in a project’s success that a partner might. This realization taught her to look for shared goals in projects she executes with third parties. Learn more about her approach in this short video.

Related: Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

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