Project Grow

YouTube's Cassey Ho Learned This from Her High School Business

Entrepreneur Staff
3 min read

At the heart of online fitness platform Blogilates is a library of free workout videos that more than 2 million subscribers use to keep healthy and fit. Her fanbase is passionate and founder Cassey Ho is no stranger to engaging the super fan. As a high school student, she ran a cookie selling business and offered a special deal to her best customers. The strategy energized the people who loved her product best and even helped her company scale. Learn more about her approach in this short video.

Related: Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.