The 1 Thing Your Crowdfunding Campaign Must Have

Former Staff Writer
2 min read

Creating a video that tells your company’s story is a must-have for any crowdfunding campaign, says consultant Sally Outlaw. And not just any video.

“The ones that really get attention are the ones that have funny videos or creative videos. Almost across the board, when you see successful campaigns, they’ve done a really good job telling their story and have a quality video.”

Campaigns with video raise 115 percent more money than ones without, Outlaw says.

For more about the importance of crowdfunding videos, check out this short video.

Related: Hate Drinking Water? These Scented Cups Could Do the Trick.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.