The 1 Thing Your Crowdfunding Campaign Must Have

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Creating a video that tells your company’s story is a must-have for any crowdfunding campaign, says consultant Sally Outlaw. And not just any video.

“The ones that really get attention are the ones that have funny videos or creative videos. Almost across the board, when you see successful campaigns, they’ve done a really good job telling their story and have a quality video.”

Campaigns with video raise 115 percent more money than ones without, Outlaw says.

For more about the importance of crowdfunding videos, check out this short video.

Related: Hate Drinking Water? These Scented Cups Could Do the Trick.

Edition: December 2016

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