Master Listening to Your Customers: Your Weekly Tips
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Check back each Monday morning for this regular tips recap designed to help you work smarter, not harder.
Want to innovate? These three business stars help you think less about what you want and more about what your customers need.
A common mistake among entrepreneurs is that they’re “so proud of their product," according to Kevin Roberts, the global CEO of advertising giant Saatchi & Saatchi. He says entrepreneurs need to instead put aside their ego and listen to what consumers are already telling them.
Watch this short video for more insights.