Bar Rescue's Jon Taffer on Why He's Such an Asshole

Entrepreneur Staff
Director of the Entrepreneur Partner Studio
5 min read

If you've ever seen Jon Taffer on Spike's Bar Rescue, then you know the bar and restaurant management expert can at times be a bit outspoken. By outspoken, I mean he's aggressive. Oh whatever, I'll just say it: Jon Taffer can be an asshole.

Whether you're a business leader yourself or aspiring to be, it's safe to say we've all encountered an "asshole manager" at one point or another. On Bar Rescue -- episodes from the new season air Sundays at 10 p.m. ET -- Taffer helps desperate entrepreneurs turn around their failing bars and restaurants. As you can imagine, getting through to failing entrepreneurs isn't easy, and many of his interactions aren't pretty. 

If you ask Taffer himself (I did, actually) he'll tell you there is a fine line between being aggressive and being a jerk. "I blur that line by design," Taffer says. "When I'm angry on TV, I'm actually not. I'm manipulating you as an owner."

To find out how and why Taffer goes into full-blown manipulative asshole mode, check out the short video above.

Related:

Bar Rescue's Jon Taffer: This One Thing Makes a Great Leader

10 Things Jon Taffer of 'Bar Rescue' Wants You to Know About Running a Business

12 Successful Entrepreneurs Share the Best Advice They Ever Got

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.