Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Director of the Entrepreneur Partner Studio
4 min read

As an entrepreneur, you've created a new product or service and developed a brand identity around this new concept to help attract consumers and stand out from competitors. But your journey doesn't end there. If you ask Bar Rescue host Jon Taffer, your company's credibility and authenticity hinges on the people you hire to reflect that concept you've created.

"Authenticity comes from people as much it comes from concept," Taffer says. "It creates authenticity to the environment and makes [your business] come alive."

For more on Taffer's thoughts on authenticity and its importance in business, check out the short video above.

Related: 

Bar Rescue's Jon Taffer to Entrepreneurs: Firing People Is Part of Your Job

Bar Rescue's Jon Taffer on Why He's Such an Asshole

Bar Rescue's Jon Taffer: This One Thing Makes a Great Leader

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur