My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Ready For Anything

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Entrepreneur Staff
Director of the Entrepreneur Partner Studio
4 min read

As an entrepreneur, you've created a new product or service and developed a brand identity around this new concept to help attract consumers and stand out from competitors. But your journey doesn't end there. If you ask Bar Rescue host Jon Taffer, your company's credibility and authenticity hinges on the people you hire to reflect that concept you've created.

"Authenticity comes from people as much it comes from concept," Taffer says. "It creates authenticity to the environment and makes [your business] come alive."

For more on Taffer's thoughts on authenticity and its importance in business, check out the short video above.

Related: 

Bar Rescue's Jon Taffer to Entrepreneurs: Firing People Is Part of Your Job

Bar Rescue's Jon Taffer on Why He's Such an Asshole

Bar Rescue's Jon Taffer: This One Thing Makes a Great Leader

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur