The Tour

Tour Amazon's Funky Pop-up Loft Designed for Tech Entrepreneurs

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
3 min read

Amazon Web Services (AWS), Amazon's cloud computing service, recently opened its first ever New York Pop-up Loft.

Like the first loft, opened last fall in San Francisco, the space gives startups a chance to answer questions about AWS tools firsthand. It also provides a chance to expand AWS’s footprint with startups and entrepreneurs, as the cloud market heats up. AWS revenue grew 49% last year and while it leads in market share, services from rivals like IBM and Google are also growing quickly.

The education hub is part co-working space and part education hub, complete with a troubleshooting bar, classes and boot camps. Whimsically decorated with graffiti posters and a kitchenette packed with free snacks and beer, it’s also a space Amazon hopes startups will want to spend time, attending events, getting work done or watching a ping pong tourney on the roof deck.    

"You can come every day. The idea is to let people have an educational experience on their schedule," says  Ariel Kelman, VP of Worldwide Marketing.

Watch this short video for your own personal video tour, to see the space for yourself. 

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur