Gary Vaynerchuk: To Be Authentic, Be Consistent
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When building a brand, these entrepreneurs have learned that honesty can be the best policy. Gary Vaynerchuk, founder of Wine Library and VaynerMedia, explains the importance of consistency in an age where "everything is on the record." Responsiveness is also critical, according to Joe Fernandez, founder and former CEO of social media tracking platform Klout. He shares a strategy for boosting your brand's influence online. And Caroline Ghosn, founder of career advice site Levo, says professionals of all levels should develop an authentic voice -- and use it often.