Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
3 min read

When Essie Weingarten founded her iconic brand, she was a former department store hosiery buyer with a love for nail polish. She got her company off the ground based on the strength of her product and sheer conviction that consumers would love it. She went to countless trade shows and if she was driving down the street and saw a salon that could feature the Essie polish, she would stop the car, go right in and introduce herself.

Weingarten says her unfailing belief in her business propelled her to success. You have to be committed, you have to be passionate. You have to love what you're doing. If you don't, go get a job.

To hear more advice from the beauty founder, check out the video above.  

Related: The Founder of Essie Reflects on the Evolution of Her Iconic Nail Polish Brand

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.