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Marketing / Advertising

Where Should You Spend Your Ad Budget?

- Guest Writer
Principal, Wine on the Street
7 min read
Opinions expressed by Entrepreneur contributors are their own.

In this fragmented media environment, where do you get the most bang for your advertising buck?

In the first installment of AskJZ, Jordan Zimmerman discusses the future of TV ads, the benefit of social and where a startup should put its ad dollars. Zimmerman is the founder of Zimmerman Advertising, one of the largest advertising firms in the world, and has over 30 years of brandtelling experience and clients across all markets that include Nissan, Party City and Dunkin Donuts.

From branding to advertising, politics to fitness -- tell us what you want us to discuss. Reach out on Twitter: @JZspeaks and @tracybyrnes.

Related: Why You Should Drop the Client Who Demands You Drop Your Fee

Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.