You've Arrived

The Thinking Behind This Stylist's $1,000 Haircut

Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360 Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat »

Julien Farel offers a $1,000 haircut at his flagship salon at the Loews Regency Hotel in New York City. According to Farel, this premium service involves strand-by-strand analysis of the hair with sophisticated cutting techniques that eliminate dead-ends, without losing any length.

In this short video, he explains how how he arrived at this signature offering -- and price tag -- and what others must consider when marketing a high-end product or service to the luxury market.

Related: Why There's a Luxe Pop-Up Salon for Athletes at the US Open

Edition: October 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now