Project Grow

What Inspires Will.i.am in Music and Business

Former Staff Writer
3 min read

As forward-looking as many of his business ventures and musical stylings may be, Will.i.am finds much of his inspiration when looking to the past.

“Musically, it’s very rare that I get inspired by new stuff,” he told Entrepreneur’s editor in chief Amy Cosper at our first annual Entrepreneur360 conference last fall in New York City. “I like fusion -- when people do things and put things together and I can’t decipher what came first, but that’s rare.”

Though he made his name in music, he says as an entrepreneur he’s more inspired now than ever. To find out why, check out this short video.

Related: Will.i.am, 'Dumb-thumbing,' and the Perils of Tech Addiction

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