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The Questions This Founder Asked Before Launching His Luxury Van Startup

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During the recession, former hedge fund manager Richard Fertig found himself on a difficult job hunt, one that led him to an important realization.

“After months, I decided it’s really unfair to expect people to hire me, if I never hire myself,” recalled the founder of Brilliant Transportation, a Brooklyn-based transportation startup that dispatches custom-designed vans to clients for high-end events and executive travel.

As part of this process, asked himself a series of questions, creating a framework for the type of industry he’d join and how he could protect his family’s financial security.  

In this quick video, learn more about his thought process and let it guide your own brainstorming sessions.

Related: How a Startup for Flying Private Launched Lean

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