My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Managing Employees

Why the Founder of KIND Doesn't Use the Word 'Employee'

Senior Entrepreneurship Writer at CNBC
4 min read

It’s the great intangible, that pot of gold at the end of the rainbow for a business owner: How do you get your employees to care about their work as much as you do?

Daniel Lubetzky, the CEO and founder of KIND Healthy Snacks, says to start, don’t call them employees.  

“We don’t use the term employee at KIND because it has kind of acquired this connotation of subservience,” he says during an interview at the Entrepreneur 360 conference in New York City. “At KIND, there is no such thing. At KIND, we are all team members. Nobody works for me. They work with me, I work with them.”

Related: Unlikely Lessons From Building a Multi-Million Dollar Social Business

KIND, which launched in 2004, has sold more than one billion bars and currently has 300 people working full-time at the company. Every full-time team member gets stock options as soon as their human resources paperwork is processed. The equity in the company vests over time.

“Ownership mentality is extraordinarily important at KIND," Lubetzky says. "It’s probably one of the most important aspects of our culture and of the way we do things.”

In part, that means encouraging open communication. Regardless of hierarchy within the company, every individual is encouraged to speak his or her mind. Feedback is a two-way street at KIND.

Watch this short video to hear more from Lubetzky on his attitude toward leadership, which includes giving everyone unlimited access to KIND bars every day.
Related: 5 Business Lessons from KIND Founder and CEO Daniel Lubetzky

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur