Daniel Lubetzky

Growing a Company Takes the Confidence to Know Your Limits

Senior Entrepreneurship Writer at CNBC
3 min read

As an entrepreneur, knowing your limits is just as important as knowing your strengths.

In the early days of a startup, founders are generalists. They do everything from product development to marketing to human resources to investor relations. But there comes a point where the founder has to start hiring specialists, says Daniel Lubetzky, the founder of KIND, during an interview at the Entrepreneur360 Conference in New York City.

Related: Unlikely Lessons From Building a Multi-Million Dollar Social Business

“You need to bring in people who are better than you at what they do,” says Lubetzky, who started KIND Healthy Snacks in 2004. Today, KIND has about 300 full-time employees and has sold one billion bars. “What is going to make us the best we can be is if we are comfortable feeling that the success of our peers is our success. If you have that mindset, which requires self-confidence, then you are going to take it to the next level.”

To hear more from Lubetzky about how entrepreneurs need to go from doing everything to acting as an “orchestra director,” watch the video above.

Related: 5 Business Lessons from KIND Founder and CEO Daniel Lubetzky

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