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Leadership > Daniel Lubetzky

To Pull Through Dark Days, Understand What Drives You

Opinions expressed by Entrepreneur contributors are their own.

Make no mistake: not all days on the path to entrepreneurship will be glorious.

On the contrary, starting a business can be a lonely journey. That’s why you need to be able to hold on to a sense of meaning, says Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks.

“I really do believe that purpose is an incredibly powerful tool for entrepreneurs,” says Lubetzky at the Entrepreneur 360 conference in New York City. “It’s so important that you talk with yourself and understand, ‘What gives me passion?’”

Related: It's Harder, But You Are More Likely to Win if You Think for Yourself

Finding and tapping into purpose has worked for Lubetzky. He launched KIND in 2004, and today the New York City-based snack company employs more than 300 full-time team members and has sold more than 1 billion bars.

To hear Lubetzky explain why self-awareness is critical for any leader, watch the video above.

Related: Having an Ego Is Healthy. Letting It Get Between You and Your Co-Workers Is Not.