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Dylan's Candy Bar Founder: Why Malls Aren't For Every Business

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Just chasing retail space in affluent neighborhoods isn’t enough to build a retail chain. Dylan Lauren, founder of Dylan’s Candy Bar, explains why airport stores and standalone flagships work for her brand -- and why currently malls don’t offer the same the same opportunity.

Related: How Genius Picked Its Headquarters New 'Hood 

Edition: December 2016

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