Dylan's Candy Bar Founder: Why Malls Aren't For Every Business

  • ---Shares

Just chasing retail space in affluent neighborhoods isn’t enough to build a retail chain. Dylan Lauren, founder of Dylan’s Candy Bar, explains why airport stores and standalone flagships work for her brand -- and why currently malls don’t offer the same the same opportunity.

Related: How Genius Picked Its Headquarters New 'Hood 

Edition: April 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now