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Why Dylan's Candy Bar Turned Down Target

Data & Featured Lists Editor
3 min read

In its early days, this luxe brand Dylan’s Candy Bar turned down a partnership with the big box retailer Target. In this quick video, Dylan Lauren explains why that decision was important at that stage of her business -- and paramount to building a luxury lifestyle brand.

Related: Opening a New Store? This Candy Retailer Used Locale as Inspiration

 

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