Crowdfunding

These Are the Models That Dominate Today's Multibillion-Dollar Crowdfunding Market

Former Staff Writer
1 min read

Though crowdfunding may seem like a relatively buzzy phenomenon given the emergence of digital platforms, it’s actually an age-old financial model dating back to the 1800s.

“They crowdfunded the pedestal of the Statue of Liberty over 100 years ago,” says expert consultant Sally Outlaw. “[Joseph] Pulitzer went to the crowd and said we need a dollar per person, and 100,000 people gave a dollar.”

But as it evolves from donation-based to reward-based to equity to Regulation A+ -- which is like a mini IPO -- crowdfunding is ultimately here to stay, according Outlaw. For more about the crowdfunding models that comprise the lion’s share of today’s multibillion-dollar market, check out the below video, captured at our inaugural Entrepreneur 360 event last fall in New York City.

Related: 2 New Crowdfunding Pathways That Entrepreneurs Should Keep In Mind

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.