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Entrepreneur Network

3 Steps to Qualify a Sales Lead

5 min read
Opinions expressed by Entrepreneur contributors are their own.

What is a qualified lead in sales? It's someone with the budget to make a purchase, the decision-making power to decide to buy and a need for what you're selling.

Once you've got that established, according to Entrepreneur Network partner Alex Berman, you should follow these three steps to further qualify that lead: Qualify when list-building -- in other words, look for buying signals online before you even contact a person to sell to them. Qualify further with a cold email, and then even further when you're on the sales call. 

Berman calls himself the chief marketing sumo at inspirebeats.com, which provides targeted and qualified lead generation solutions using data research and personalized outreach. Watch the video to learn more. 

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