My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Entrepreneur Network

Learn the Magic Formula of Podcasting From Old-School Radio Giants Like Rush Limbaugh

2 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner and marketing expert Matt Dubiel is a radio guy. He is the owner of WCKG Chicago and a national radio syndicator -- and therefore an expert on podcasting, something that can be a real gold mine for entrepreneurs if they just know how to work it.

In this video from his home studio, Dubiel shares some best practices for optimizing your podcast and positioning it for radio. He says that with over 13,000 radio stations out there and with most shows that are syndicating about to disappear forever, backyard podcasters now have a huge opportunity to get their shows broadcast locally and nationally and create a very big following. 

"With podcasting, we have a whole community that really doesn't format their audio in a way that's been done for hundreds of years," he says. "Radio people know how to create content, they know how to deliver it, and they know how to make it so that people want to listen over and over again."

Dubiel walks you through highly effective formulas for shows used by the likes of Fox Sports and Rush Limbaugh -- whether you like his politics or not. 

Related: You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur