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Small Business Heroes

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

1 min read
Opinions expressed by Entrepreneur contributors are their own.

From Ford Motor Company to eBay and Uber, naming strategies have certainly changed over the past 100 years, according to Bolanile Maté of Be Better Paris. In this video, the marketing expert talks about the evolution of how business owners pick names.

She says that at the turn of the century, there really wasn't a strategy involved, and most entrepreneurs used their own names on the marquee. But during the golden age of advertising in the 1950s, company execs began to think about how the name of the business would fit into something like a jingle -- Mister Softee ice cream, for example. 

Watch the video for more insight on how naming strategies became a thing.

Related: Still Marketing to Women With Pink? Puh-leeze...

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