Partnering With Your Competition Could Actually Give You the Competitive Edge
He says that in his days as a management consultant, he would regularly participate in management organization hubs made up of other consultants -- many of whom could be considered his direct competitors, but each had specializations in addition to general management skills -- finance, technology or sales, for example.
"Depending on the needs of the client, I could turn to one of these competitors for assistance on particular projects, and they could also pull me in at times to help with theirs," he says.
Click play to learn more, and be sure to join us later today (Friday, April 15) for a live-stream chat with Dr. Misner (see information below).
Serious about beefing up your networking skills and building your business? There's no better person in the world to chat with than Dr. Misner, which you'll get to do during a live stream Q&A session hosted by Entrepreneur on Friday, April 15 at 3 p.m. EST (12 p.m. PST).
One of the world's foremost marketing experts, Dr. Misner has a PhD in organizational behavior, has taught business management courses at several U.S. universities and has written 16 books. He founded BNI in California in 1985, and -- even in the age of social-media marketing and digital networking -- the face-to-face referral group is still one of the most effective tools entrepreneurs can use to build big business.
Submit your questions for the live stream in this YouTube link (in the chat box at the right), or direct them @EntCommunity or @IvanMisner on Twitter.