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Hire a Branding Consultant With a Similar Aesthetic to Your Own

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Entrepreneur Network partner B. Maté of Be Better Paris, a branding agency and marketing consultancy, has some tips for those who want to hire new graphic talent but do not know where to start. 

"When you're looking for a branding consultant -- and this could even apply to a graphic designer as well -- look for someone who's got a similar aesthetic to the one that you want," she says.

Watch the video for more. 

Related: Consistency Is Number-One in Branding Your YouTube Channel