Entrepreneur Network

Seth Godin Explains How Taking a Risk Is Actually the Safest Thing to Do These Days

Premium video network providing entertainment and education from successful entrepreneurs and thought leaders
1 min read
Opinions expressed by Entrepreneur contributors are their own.

In 2012, author and entrepreneur Seth Godin put together a picture book for adults called V Is for Vulnerable: Life Outside the Comfort Zone. In this Behind the Brand video interview, Godin explains the difference between an individual's comfort zone and safety zone in their individual pursuits. 

"All creatures need a shortcut, because we don't have time to re-evaluate the safety of everything," he says. "Successful people need to build a comfort zone that matches their safety zone."

He uses the example of the thousand of layoffs that happened in the '80s at Ford Motor Company of people being too comfortable -- and acting on that comfort. 

"What would have happened in 1987 if the UAW went on strike, not for more wages -- but to insist that Ford make better-looking, better designed cars?" he says. 

Click play to learn more. 

Related: Brian Solis Tells 'Behind the Brand' What Happens When Customer Experience Meets Design

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.