Entrepreneur Network

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Premium video network providing entertainment and education from successful entrepreneurs and thought leaders
1 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, marketing expert Bolanile Maté of Be Better Paris talk about how when smaller startups with honest core values get bought out and become big -- and all of the sudden, everything you stood for gets diluted.

"That's common -- however, that core value is what gave you the equity in the brand in the first place," she says. 

Even in changing, there has to be a way to grow you business without selling your soul. Click play and learn how.

Related: Hire a Branding Consultant With a Similar Aesthetic to Your Own

 

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How to Stop Procrastinating and Achieve Your Goals