Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more »
In this video, marketing expert Bolanile Maté of Be Better Paris talk about how when smaller startups with honest core values get bought out and become big -- and all of the sudden, everything you stood for gets diluted.
"That's common -- however, that core value is what gave you the equity in the brand in the first place," she says.
Even in changing, there has to be a way to grow you business without selling your soul. Click play and learn how.